Atlas Cops and Kids
An identity system for an admission-free boxing club located in Brooklyn, New York– The Atlas Cops and Kids. The concept ‘Star Quality’ highlights the idea of every chilld enrolled in the programme’s desire to be seen and noticed, and feel llke a star. The Atlas boxing club aims to reduce youth violence and encourage childeren to pursue secure futures.
The Headline typefaces were chosen keeping tin mind the narrative of what makes an athlete a champion– Consistency and hardwork around the clock.
