New York Film Festival
Film is not only a strong medium of Art, its also a highly technical one. An advanced form of technology and vision is required to create a moving image that moves us.
The two technical ideas I’d like to highlight are the film frames and the slate. The Film is projected at a 24 images per second speed, out of which every third film is blank to avoid the occurance of a flicker. This is refllected in the grid structure of thhe identiity system. A slate, isn’t only a naturally occuring element, but also a clapboard that marks the commencment of every single scene shot. The Main Slate refers to the main selection of movies being featured in the festival.
The two technical ideas I’d like to highlight are the film frames and the slate. The Film is projected at a 24 images per second speed, out of which every third film is blank to avoid the occurance of a flicker. This is refllected in the grid structure of thhe identiity system. A slate, isn’t only a naturally occuring element, but also a clapboard that marks the commencment of every single scene shot. The Main Slate refers to the main selection of movies being featured in the festival.
I’ve chosen Everett as the official Branding typeface. The grotesque symmetrical form has both a distinct digital flavour as well as hand drawn elements that serves as being both a functional and an interesting typeface. Its many weights and creative ligatures allows for optimizing space.
The colours chosen for this branding are a call to the RGB colours vital for creating digital images, as well as the colours of naturally occuring slate.
The colours chosen for this branding are a call to the RGB colours vital for creating digital images, as well as the colours of naturally occuring slate.
