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PNC:Brilliantly Boring Campaign

I worked on PNC’s “Brilliantly Boring” brand campaign, helping bring a bold visual identity to a message rooted in reliability and consistency. Through design that leaned into the power of restraint, we reframed "boring" as a badge of trust in a volatile financial world. I contributed to campaign concepting, layout systems, and asset development across digital and print. Copywriter: Miles Hanson